Circus AND Circuit: Unraveling Global Trade with Kate Foronda
”Circus & Circuit: Unraveling Global Trade” is a podcast hosted by Kate Foronda, a businesswoman, serial entrepreneur, and educator with over 20 years of industry experience. Kate delves into the structured systems and unpredictable challenges of international business, sharing compelling stories of market triumphs and setbacks. Each episode offers valuable insights, real-life experiences, and practical strategies to help listeners navigate the complexities of global commerce. Whether mastering the order (the ‘Circuit’) or adapting to unpredictability (the ‘Circus’), this podcast is educational, engaging, and free.
Circus AND Circuit: Unraveling Global Trade with Kate Foronda
Episode 12: TikTok Trade Winds: Social Media’s Role in Global Commerce
In 2024, global social commerce sales hit an estimated $1.3 trillion — and by 2028, that number is expected to nearly double. What’s fueling this surge? Not traditional supply chains, but short videos, viral trends, and influencer-driven demand.
In this episode, host Kate Foronda unpacks how platforms like TikTok, Instagram, and YouTube are becoming the new global storefronts — transforming how products are discovered, sold, and shipped across borders. From a beauty product going viral in Brazil to U.S. brands trending in Indonesia, social media is now a powerful engine in global trade.
Tune in to learn:
- How influencers are reshaping the global supply chain — and creating new trade routes in real time
- Why some call social platforms “time killers,” while others call them “money movers”
- The growing risks of IP violations, regulatory gaps, and digital trade restrictions
- And how logistics players, exporters, and even policymakers can ride the wave instead of being caught off guard
With over $150 billion in annual live commerce sales in China alone, this isn’t just a passing trend — it’s the next chapter of international trade.
🎧 Listen now and follow for more trade insights!
Available on Spotify, Apple Podcasts, Amazon Music and other major platforms.
@Katsiaryna (Kate) Foronda
Tune in now to discover what’s ahead in the Circus & Circuit of global trade!