Circus AND Circuit: Unraveling Global Trade with Kate Foronda
”Circus & Circuit: Unraveling Global Trade” is a podcast hosted by Kate Foronda, a businesswoman, serial entrepreneur, and educator with over 20 years of industry experience. Kate delves into the structured systems and unpredictable challenges of international business, sharing compelling stories of market triumphs and setbacks. Each episode offers valuable insights, real-life experiences, and practical strategies to help listeners navigate the complexities of global commerce. Whether mastering the order (the ‘Circuit’) or adapting to unpredictability (the ‘Circus’), this podcast is educational, engaging, and free.
Circus AND Circuit: Unraveling Global Trade with Kate Foronda
Episode 16: From Rackets to Rolex: The Global Supply Chains Behind the US Open
The US Open is more than a tennis tournament - it’s a global business machine. Each year, the event generates over $1.2 billion in economic impact for New York City, attracts visitors from every continent, and turns Flushing Meadows into a hub of international commerce.
In this episode of Circus & Circuit: Unraveling Global Trade, host Kate Foronda takes you behind the matches to explore:
- How 100,000 tennis balls, uniforms, and merchandise reflect global supply chains.
- Why the Honey Deuce cocktail is more than a drink—it’s a branded product with millions in revenue.
- The role of sponsors like Grey Goose, IBM, Ralph Lauren, and American Express in shaping global brand strategy.
- How Industrial-Organizational psychology helps explain the teamwork, adaptability, and motivation behind such a massive event.
From tennis balls to champagne, from luxury suites to global branding deals — the US Open shows us how trade, psychology, and human performance intersect on a world stage. Whether you’re a sports fan, a business professional, or simply curious about how global trade plays out in everyday life, this episode will change the way you see major events.
🎧 Listen to the full podcast on Spotify, Apple, or wherever you get your shows.
🔗 Learn more at: foronda.us
Tune in now to discover what’s ahead in the Circus & Circuit of global trade!